EcomScale Summit 2022 Schedule

8:30 am PST

Opening Ceremony

8:30 am - 9:00 am PST

Mark Pecota (LaunchBoom),
Spencer Knowlton (LaunchBoom),
And more

Opening Ceremony

8:30 am - 9:00 am PST

Join our opening ceremony to hear about what to expect over the next three content-packed days of EcomScale Summit! We’ll share details on logistics, speakers, and contests.

Mark Pecota

Spencer Knowlton

Will Ford

9:00 am PST

Test, Launch, Scale: My system for building profitable 7-figure ecommerce companies

9:00 am - 10:00 am PST

Mark Pecota (LaunchBoom)

Test, Launch, Scale: My system for building profitable 7-figure ecommerce companies

9:00 am - 10:00 am PST

Learn the exact framework I’ve used to generate over $100M in sales for hundreds of ecommerce brands. The Test, Launch, Scale system guides you through every step to go from a product idea to a profitable, 7-figure ecommerce business. First, you’ll learn how to test and validate your product pre-launch. Next, you’ll learn how to launch and pre-sell your product using crowdfunding. Last, you’ll learn how to scale your ecommerce business to $100K / mo.

Mark Pecota

10:00 am PST

Growing in Ecommerce with Authentic Brand Building

10:00 am - 11:00 am PST

Alex Levine (Xebec)

Growing in Ecommerce with Authentic Brand Building

10:00 am - 11:00 am PST

Alex Levine, CEO & Co-founder of Xebec, is joining EcomScale Summit to share how storytelling, authenticity, and honesty allowed him to leave the corporate world to launch his laptop accessory brand that enabled him - and thousands of others -the freedom to work from anywhere.

Alex Levine

Top 3 Intellectual Property Mistakes in Ecom and How NOT to Make Them

10:00 am - 11:00 am PST

Kristen Roberts (Trestle Law)

Top 3 Intellectual Property Mistakes in Ecom and How NOT to Make Them

10:00 am - 11:00 am PST

Join award-winning Intellectual Property attorney, Kristen Roberts, as she teaches you the Top 3 IP mistakes to avoid as an eCommerce entrepreneur. We'll cover: Copyright - launching your creative designs before copyrighting them Trademark - investing in logo design and branding without first knowing the name is available Patent - disclosing your invention before doing a patentability search

Kristen Roberts

11:00 am PST

Scaling Your Ecommerce Brand Through Competitive Research

11:00 am - 12:00 pm PST

Lindsey Carnett (Marketing Maven)

Scaling Your Ecommerce Brand Through Competitive Research

11:00 am - 12:00 pm PST

Lindsey Carnett, CEO & President of Marketing Maven, also named one of Forbes Most Powerful Women Business Leaders, will walk you through how to use data driven insights and competitive intelligence to scale your direct to consumer sales and improve ROI.

Lindsey Carnett

Scaling Your Capital

11:00 am - 12:00 pm PST

Mike Werry (DealMaker)

Scaling Your Capital

11:00 am - 12:00 pm PST

Join Mike Werry, VP of Sales at DealMaker, to dive into how companies can turn their customers and stakeholders into a source of capital, by using the same online approach merchants use for e-commerce. What to expect: - Learn how early to mid-stage companies can raise capital through digital channels - Coined “Community Round” for a reason, learn how equity crowdfunding raises are much more than simply a call to raise capital - it’s building a brand, a community, and capital all wrapped up in one glorious package.

Mike Werry

12:00 pm PST

Inventing My Own Holiday: Getting Creative to Scale in Ecommerce

12:00 pm - 1:00 pm PST

Cleve Oines (MANNKitchen)

Inventing My Own Holiday: Getting Creative to Scale in Ecommerce

12:00 pm - 1:00 pm PST

Join Cleve Oines, who took MANNKitchen from crowdfunding campaign to 7-Figure Ecommerce Brand talk about how inventing his own holiday took the brand to the next level. Learn about the importance of storytelling and staying true to your personal mission as you grow your store.

Cleve Oines

How to Turn an Obscure Startup into a Household Brand Name

12:00 pm - 1:00 pm PST

Theron Harmon (Harmon Brothers)

How to Turn an Obscure Startup into a Household Brand Name

12:00 pm - 1:00 pm PST

Harmon Brothers, the makers of internet sensation ads for Squatty Potty, Chatbooks, Poo-Pourri and Purple will outline the marketing road-map you need to transform your small brand that nobody knows or cares about into a big-time brand that people know, love and trust. You'll learn the right marketing messages to focus on at each stage of your business in order to get you to the next level. Theron Harmon, President of Consulting at Harmon Brothers will show you the elements of successful videos and how to make a splash with your next effort. Key Takeaways: 1) Learn the right marketing messages to focus on at each stage of your business 2) Discover the elements of successful videos 3) How to make a splash 4) And get your business to the next level

Theron Harmon

1:00 pm PST

Maximize agility and flexibility by shipping to customers directly from China

1:00 pm - 2:00 pm PST

Dayu Yang (EcommOps)

Maximize agility and flexibility by shipping to customers directly from China

1:00 pm - 2:00 pm PST

Learn about how some of the biggest eCommerce brands leverage China shipping to launch products faster, minimize inventory risk, and access global markets.

Dayu Yang

CX: The Sales Channel You Didn't Know About

1:00 pm - 2:00 pm PST

Rohan Kapoor (Gorgias)

CX: The Sales Channel You Didn't Know About

1:00 pm - 2:00 pm PST

Customer Support is no longer a fixed cost for ecommerce companies - it's a sales channel. I'm going to discuss tactics that will allow brands to improve their bottom line via CX.

Rohan Kapoor

2:00 pm PST

Get Your Ecommerce Store Ready for the Holiday Season

2:00 pm - 3:00 pm PST

Sean De Clercq (Kickfurther)

Get Your Ecommerce Store Ready for the Holiday Season

2:00 pm - 3:00 pm PST

Learn how to evaluate your inventory, forecast demand, unlock volume order discounts and how a capital partner like Kickfurther can set you up for success in the tumult of the holiday shopping season.

Sean De Clercq

Affiliate & Influencer Marketing in Ecommerce

2:00 pm - 3:00 pm PST

Daniel Whiting (Kickbooster)

Affiliate & Influencer Marketing in Ecommerce

2:00 pm - 3:00 pm PST

Daniel joined Kickbooster in 2021 after a decade of working as a marketing expert in the fintech and digital payments industries – including a 2-year stint with Mastercard. Today, his mission as the head of revenue generation is to help creators and entrepreneurs achieve their goals (and to spend time with his wife and kids). Join Daniel to learn how to utilize affiliate and influencer marketing to grow your ecommerce store.

Daniel Whiting

3:00 pm PST

Grow in Ecommerce through SMS Marketing

3:00 pm - 4:00 pm PST

Aaron Polk (Attentive)

Grow in Ecommerce through SMS Marketing

3:00 pm - 4:00 pm PST

As Partner Manager at Attentive, Aaron helps ecommerce brands drive 20.5% more sales through text message marketing. Learn the art of SMS to help scale your brand to the next level.

Aaron Polk

SEO for your Ecommerce Store

3:00 pm - 4:00 pm PST

Tyler Fyfe (Shopify)

SEO for your Ecommerce Store

3:00 pm - 4:00 pm PST

Tyler hosts, writes and creates videos for Shopify’s Youtube channel, Learn With Shopify. His videos empower entrepreneurs with actionable advice that takes the guesswork out of starting and growing an online business. Join him for an hour of learning the basics of SEO

Tyler Fyfe

4:00 pm PST

$100k+ Pitch Competition

4:00 pm - 5:00 pm PST

Kristen Roberts (Trestle Law),
Alex Levine (Xebec),
And more

$100k+ Pitch Competition

4:00 pm - 5:00 pm PST

Join the excitement! Watch as five finalist founders pitch their ideas to our panel of expert judges to win over $100K in cash, goods and services!

Kristen Roberts

Alex Levine

Jack McColl

Lindsey Carnett

David Meltzer

Will Ford

Mark Pecota

8:30 am PST

Scale to 7-Figures in 6 Months

8:30 am - 10:00 am PST

Joe Piperni (LaunchBoom)

Scale to 7-Figures in 6 Months

8:30 am - 10:00 am PST

The ScaleBoom program is designed to help founders, creators and entrepreneurs scale their ecommerce businesses up to seven-figures in just six months. This unique coaching and consulting program provides the tools and resources needed to achieve this growth without any prior marketing experience or technical knowledge. With a clear plan in place, entrepreneurs can reach their goal of generating over $1 million per year in sales from their ecommerce brand.

Joe Piperni

10:00 am PST

How to Get Access to $100k+ at 0% Interest

10:00 am - 11:00 am PST

Jack McColl (Scale with Funding)

How to Get Access to $100k+ at 0% Interest

10:00 am - 11:00 am PST

Learn how to optimize your personal credit profile, become incredibly attractive to lenders, and learn how to effectively submit business credit applications to ultimately get you access to $100k+ in 0% interest capital to start or scale a business.

Jack McColl

Easy Steps To Selling 8-Figures On Amazon With Jeff Lieber

10:00 am - 11:00 am PST

Jeff Lieber (Turnkey)

Easy Steps To Selling 8-Figures On Amazon With Jeff Lieber

10:00 am - 11:00 am PST

Jeff Lieber Will Break Down The Simple Steps To Automate Selling 8-Figures On Amazon After Crowdfunding. Plus A Free Competitor Revenue Analysis Report To See How Much Your Competitors Are Selling! We'll dive into: How to decide when to use crowdfunding or Amazon to launch After a crowdfunding launch, how to plan for a smooth launch on Amazon. The steps to quickly scale your sales on Amazon How to free up your time in the process Free competitor revenue analysis given to attendees to help them see their potential revenue growth on Amazon

Jeff Lieber

Tips and Tricks to Generate Public Relations ROI

10:00 am - 11:00 am PST

Ben Bloch (Venture PR)

Tips and Tricks to Generate Public Relations ROI

10:00 am - 11:00 am PST

Effective public relations can generate opportunities for investment, partnerships, sales leads, and elevate your brand significantly on and offline. Get tips on how to also use PR efforts to improve content marketing and SEO.

Ben Bloch

11:00 am PST

M&A For Entrepreneurs

11:00 am - 12:00 pm PST

Mark Sancrant (eGateway Capital),
Cincy Brands (Cincy Brands)

M&A For Entrepreneurs

11:00 am - 12:00 pm PST

M&A can be a powerful strategic tool. It's important to understand the process and know how to be prepared as you build your business.

Mark Sancrant

Cincy Brands

Shopify for the Entrepreneur

11:00 am - 1:00 pm PST

Matthew Cohn (Shopify)

Shopify for the Entrepreneur

11:00 am - 1:00 pm PST

Join Matthew Cohn, Senior Merchant Success Manager with Shopify, for an overview of how the platform works to serve the ecommerce entrepreneur.

Matthew Cohn

12:00 pm PST

eCommerce Worldwide Shipping

12:00 pm - 1:00 pm PST

Kevin Nieto (Easyship)

eCommerce Worldwide Shipping

12:00 pm - 1:00 pm PST

In this session, Kevin Nieto of Easyship will be covering the importance of having a global shipping partner that can help growing eCommerce brands scale by using Easyship's powerful shipping software, alongside their consultative team to provide streamlined solutions to improve overall operations.

Kevin Nieto

Top 5 Secrets to Content that Performs

12:00 pm - 1:00 pm PST

Jacques Spitzer (Raindrop)

Top 5 Secrets to Content that Performs

12:00 pm - 1:00 pm PST

Join Jacques Spitzer, CEO of 2x Emmy® award-winning, eight-figure agency (Raindrop) behind brands, like Dr. Squatch, Manscaped, Lume, Ruggable, William Painter, Worx, Omigo, and Crossrope. Raindrop was also behind the top performing YouTube ad of 2020 and the Dr. Squatch Super Bowl commercial. If you want to win in 2023 with your advertising content you will need to be aware of 5 secrets top brands are using to succeed today on all channels - Meta, OTT, YouTube and TikTok. We'll dive into: YouTube advertising secrets behind over ten campaigns that have over 10M views How quickly content fatigues by channel and Tik Tok learnings The power of mashups and testing hooks with Meta

Jacques Spitzer

1:00 pm PST

How to Write Your Way to Stand Out, Grow More Sales, and Attract Loyal Fans

1:00 pm - 2:00 pm PST

Emma Schermer Tamir (Marketing by Emma)

How to Write Your Way to Stand Out, Grow More Sales, and Attract Loyal Fans

1:00 pm - 2:00 pm PST

Join Emma Schermer Tamir to lear how to create conversion-spiking Amazon listings and website copy that makes people want to click "Add to Cart"! Since 2016, Marketing by Emma has helped over 1,000 businesses from around the world to boost their sales and build their brands. Become a best seller with the Emmazon Team's five-star quality and trusted expertise.

Emma Schermer Tamir

Omnichannel Optimization

1:00 pm - 2:00 pm PST

Josh Mendelsohn (Klaviyo)

Omnichannel Optimization

1:00 pm - 2:00 pm PST

Today, personalized meaningful experiences are crucial in creating long lasting customer relationships. Learn how to use an omnichannel marketing approach to drive high engagement and revenue for your brand.

Josh Mendelsohn

YouTube Ads Case Study: From $0 to $10,000 + Per Day in Profitable Ad Spend

1:00 pm - 2:00 pm PST

Brett Curry (OMG Commerce)

YouTube Ads Case Study: From $0 to $10,000 + Per Day in Profitable Ad Spend

1:00 pm - 2:00 pm PST

YouTube ads is still one of the largest untapped opportunities for scaling eComm brands. Post iOS 14 it's delivering more scale and lower CPAs than other channels. Get the right creatives, the right audiences, and the right campaign structure for scale.

Brett Curry

2:00 pm PST

Leveraging the power of TikTok

2:00 pm - 3:00 pm PST

Mike Rama (Brands Meet Creators)

Leveraging the power of TikTok

2:00 pm - 3:00 pm PST

TikTok is THE platform to be on right now. Find out how you can get your brand on TikTok efficiently through TikTok organic, TikTok ads, Spark ads, influencer marketing, and more to grow your Ecommerce Brand.

Mike Rama

Demystifying Financials for Your Ecommerce Store

2:00 pm - 3:00 pm PST

Samantha McConnel (Entresync)

Demystifying Financials for Your Ecommerce Store

2:00 pm - 3:00 pm PST

We'll walk through financial statements together so you know exactly how to use them to grow and scale your e-commerce business. We'll also explore the top 5 mistakes we see people make with bookkeeping, so you can avoid them! We'll cover: how to avoid 5 top bookkeeping mistakes - how to read & utilize financial statements for growth & scaling - how to better manage a company's finances through proper bookkeeping & accounting

Samantha McConnel

3:00 pm PST

Breaking Barriers: Powerful Women Entrepreneurs in Ecommerce

3:00 pm - 4:00 pm PST

Jennifer Chong (Linjer),
Nycol Bevis (Bevis Gear),
And more

Breaking Barriers: Powerful Women Entrepreneurs in Ecommerce

3:00 pm - 4:00 pm PST

Women have been traditionally underrepresented in the ecommerce space, but Jennifer Chong, Melissa Moran and Nycol Bevis are breaking those statistics with their businessesJoin us for a panel deep dive on how these three women took their ideas to full-time ecommerce business - moderated by LaunchBoom's own Hera Aurea.

Jennifer Chong

Nycol Bevis

Melissa Moran

Manufacturing in China and Beyond: How to Safely Build and Scale Your DTC Brand

3:00 pm - 4:00 pm PST

Jacob Rothman (Platform88)

Manufacturing in China and Beyond: How to Safely Build and Scale Your DTC Brand

3:00 pm - 4:00 pm PST

Finding the right manufacturer for your brand's needs goes beyond the actual product itself. Get insight on: what you should look out for, ways your brand can incorporate sustainability, and how to prepare for supply chain diversification in China.

Jacob Rothman

4:00 pm PST

Q&As and Giveaways

4:00 pm - 5:00 pm PST

Mark Pectoa (LaunchBoom),
Will Ford (LaunchBoom),
And more

Q&As and Giveaways

4:00 pm - 5:00 pm PST

Join us for a grand finale celebration of EcomScale Summit including additional information on ecommerce resources and HUGE giveaways! Must be present to win.

Mark Pectoa

Will Ford

Spencer Knowlton

8:00 am PST

Roadmap & Introduction

8:00 am - 8:30 am PST

Mark Pecota (LaunchBoom),
Spencer Knowlton (LaunchBoom),
And more

VIP ONLY

Roadmap & Introduction

8:00 am - 8:30 am PST

Join Mark Pecota, CEO of LaunchBoom, and Spencer Knowlton, Senior Growth Strategist, as they discuss what to expect in today's product launch intensive

Mark Pecota

Spencer Knowlton

Victor Shiu

8:30 am PST

Ask Me Anything with Shopify

8:30 am - 9:30 am PST

Matthew Cohn (Shopify)

VIP ONLY

Ask Me Anything with Shopify

8:30 am - 9:30 am PST

Check back here for bonus content added soon!

Matthew Cohn

9:30 am PST

First thing: Checklist. Everything you need to get started in your Shopify journey!

9:30 am - 10:30 am PST

Mark Pecota (LaunchBoom),
Spencer Knowlton (LaunchBoom)

VIP ONLY

First thing: Checklist. Everything you need to get started in your Shopify journey!

9:30 am - 10:30 am PST

Ever go to the grocery store without a list? It’s overwhelming and you never end up with all the right things to make your meals. Setting up your Shopify store works the same way, so first, we’re going to make your Launch Checklist. From needed resources to costs to expectations, we’ll convert everything so you’ll be able to answer questions like: How will I fulfill orders? How will I navigate customer service issues? What do I need to invest to get my desired results? And more!

Mark Pecota

Spencer Knowlton

10:30 am PST

Ready, Set, Store! Setting up your store and tracking (the right way)

10:30 am - 11:30 am PST

Spencer Knowlton (LaunchBoom)

VIP ONLY

Ready, Set, Store! Setting up your store and tracking (the right way)

10:30 am - 11:30 am PST

Sometimes getting started is the hardest part, but now that you’re equipped with your checklist, we’ll dive deep into using Shopify themes to get a Minimum Viable Product site up and running,

Spencer Knowlton

11:30 am PST

Data Driven Insights - A Deep Dive with Marketing Maven

11:30 am - 12:30 pm PST

Lindsey Carnett (Marketing Maven)

VIP ONLY

Data Driven Insights - A Deep Dive with Marketing Maven

11:30 am - 12:30 pm PST

Join Lindsey Carnett, CEO & President of Marketing Maven for a VIP bonus session. She'll be using our finalists from the Pitch Competition to show you even more about how data analysis and competitive research can help you scale your ecommerce brand.

Lindsey Carnett

12:30 pm PST

Creating & Programming Ads that Work

12:30 pm - 2:00 pm PST

Spencer Knowlton (LaunchBoom),
Victor Shiu (LaunchBoom)

VIP ONLY

Creating & Programming Ads that Work

12:30 pm - 2:00 pm PST

Let’s simplify creating effective ads! In this hour we’ll create easy ads that are proven to work, how to set them up, and audience targeting and retargeting.

Spencer Knowlton

Victor Shiu

2:00 pm PST

Go with the (Email) Flow! The top 3 email marketing systems your ecommerce store needs

2:00 pm - 3:00 pm PST

Mark Pecota (LaunchBoom),
Spencer Knowlton (LaunchBoom)

VIP ONLY

Go with the (Email) Flow! The top 3 email marketing systems your ecommerce store needs

2:00 pm - 3:00 pm PST

Having strong, engaging email flows that convert is a critical part of your ecommerce store strategy. Crafting the perfect set of emails can be tedious and overwhelming, but we’ll break it down into the three primary flows (Welcome, Cart Abandonment, Post-Purhcase) you need to set yourself up for success.

Mark Pecota

Spencer Knowlton

3:00 pm PST

Becoming a Conversion Powerhouse

3:00 pm - 4:00 pm PST

Spencer Knowlton (LaunchBoom),
Victor Shiu (LaunchBoom)

VIP ONLY

Becoming a Conversion Powerhouse

3:00 pm - 4:00 pm PST

Structure leads to success. We’ll spend this hour going through how the structure of your ecommerce store can improve and optimize conversions.

Spencer Knowlton

Victor Shiu

4:00 pm PST

Optimize, Scale, Repeat

4:00 pm - 5:00 pm PST

Spencer Knowlton (LaunchBoom),
Victor Shiu (LaunchBoom)

VIP ONLY

Optimize, Scale, Repeat

4:00 pm - 5:00 pm PST

It’s time to zoom into the fine tuning! We’ll take a close up look at copy, store mechanics, and using data and testing to inform your decisions so that you can scale your store to the moon.

Spencer Knowlton

Victor Shiu

5:00 pm PST

Closing and Q&A

5:00 pm - 6:00 pm PST

Mark Pecota (LaunchBoom),
Spencer Knowlton (LaunchBoom),
And more

VIP ONLY

Closing and Q&A

5:00 pm - 6:00 pm PST

You've accomplished a lot today! Join us for a closing celebration and open Q&A!

Mark Pecota

Spencer Knowlton

Victor Shiu